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Strawberries (English) Lower Reule



Lower Reule Farm is a well-established family-run business specialising in the commercial growing of strawberries.

Our strawberries and raspberries are available from April until November. We choose varieties carefully because we aim to supply our customers with the freshest best-tasting berries all summer.


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Product description

Lower Reule Farm is a well-established family-run business specialising in the commercial growing of strawberries.

Situated on the Shropshire/Staffordshire border, we farm across 675 acres growing combinable crops alongside our strawberry fields. All of our fruit is chilled and packed in our state-of-the-art facility on the farm. We sell our fruit through the Berry Gardens Co-operative to several leading Supermarkets and premium wholesale customers including Leon’s Fruit Shop in London.


Synonymous with summer, the British strawberry season begins with the arrival of early season fruit grown under cover. Imported strawberries, now sold for most of the year, are picked whilst slightly under-ripe to ensure that they don’t turn into mush during transportation. However strawberries do not ripen after being picked and so imported strawberries are often hard and have an undeveloped flavour – a pale imitation of in-season British strawberries.

The flavour of strawberries can be really brought out with the addition of a simple dressing. Gently heat some balsamic vinegar and/or orange liqueur, add an equal volume of sugar and stir to dissolve. Allow to cool and pour a little (less is more) over the strawberries. Stir gently and leave at room temperature to macerate for half an hour. Serve, of course, with plenty of cream.


Strawberries are native to both the Old and New worlds. They have been eaten since Roman times when they were also used medicinally to help with digestive ailments, discoloured teeth and skin irritations. The strawberries available today are derived from varieties that were originally developed in the seventeenth century.


The strawberry plant, genus Fragaria, is a member of the rose family. Strawberries are not technically a fruit, but pseudocarps (also known as a false fruit or accessory fruit). A pseudocarp is a fruit-like structure consisting of tissue that is not derived from the ovary wall. The true fruits of the strawberry plant are actually the small seeds (achenes) found on the outer surface.


Look for berries that are unblemished and bright red with fresh-looking green leafy caps. The fruit should be not too firm and not too soft (there should be no dampness on the bottom of the container). The scent is an indicator of quality and smaller strawberries often have more flavour. Strawberries absorb water readily and so are best served unwashed: choose organic fruit to reduce the levels of toxins you may be ingesting. Try seeking out a Pick-Your-Own farm or local farmers’ market to get the freshest.

Strawberries are highly perishable; some may keep for 2 or 3 days but others will be past their best within 24 hours. If not eating on the day of purchase, spread on a shallow plate, cover with paper towels and store in a sealed container or plastic bag in a cool place. They can be frozen: spread unwashed strawberries in a single layer, freeze until solid and then transfer to a freezer bag.

If you’ve bought organic strawberries you can just wipe them with a damp kitchen towel. Non-organic strawberries should be rinsed and wiped clean. Gently pat dry before removing the caps and white hull with a paring knife. Serve at room temperature.

Disappointingly firm or flavourless strawberries make a nice fruit pie (try with rhubarb and vanilla).